Reactivation
The registered buyers worth a conversation today, and who is working them.
Reactivation is a system that reads a brokerage's existing CRM, identifies which registered buyers are worth revisiting, matches them against current stock that fits what they asked for, and builds each broker's list automatically. Outcomes are recorded back in the CRM the firm already runs. Management sees who has been given to which broker, who has been claimed and what was recorded, in one place. It covers registered buyers and is built for Dubai brokerages.
From the founderNick Grassick, CPHR's founder, has watched registered buyers go quiet in a CRM because nobody had time to work out who was worth a call, and nobody could see who was working whom. Reactivation removes that problem.
The problem
The people who registered with your firm two years ago are still in the CRM. Nobody has the time to work out which of them is worth a conversation today, and management cannot see who is working whom.
What you get
- A system that reads the CRM you already run.
- It identifies which registered buyers are worth revisiting.
- It matches them against current stock that fits what they asked for.
- Each broker's working list is built automatically.
- The list shows when a contact who did not answer can next be tried.
- Outcomes are recorded back in your CRM, so the record stays current.
The management view
The owner sees, in one place, who has been given to which broker, who has been claimed, and what was recorded.
It is part of Reactivation, not a separate product.
Brokers first
Before anyone on the list is contacted, each broker sees it and marks anyone they are already working with. Those contacts are set aside for that broker.
Nobody is contacted behind a broker's back, and claiming a contact costs the broker nothing. A claimed contact with no further activity after a set period returns to the list.
Tested before it touches anything
Outcomes are recorded back in the CRM you already run, not in a separate system.
The connection is tested on a test account first. It is then run so you can see what would be recorded before anything is. Only then is it switched on.
Who it covers
Registered buyers: the people who came to your firm looking to buy.
Where it runs
Inside your firm's own accounts.
On your own figures
What does your database represent? The database calculator works it out from four figures you enter yourself. It suggests none of them, and your figures never leave your browser.
What it does not do
- CPHR does not contact anyone.
- The system does not message, call or email anyone.
- CPHR does not supply calling or messaging systems.
Your brokers make the contact. Who is contacted, and how, is your firm's own decision.
The terms
- Timescale
- Roughly two weeks to handover.
- Ownership
- A one-off build you keep.
- Support
- First year included.
Questions about reactivation
Does it message or call our buyers?
No. Neither CPHR nor the system contacts anyone, and the system sends no messages, reminders or sequences. Your brokers make the contact, and who is contacted, and how, is your firm's decision.
What about buyers a broker is already working with?
Each broker sees the list before anyone on it is contacted and marks anyone they are already working with. Those contacts are set aside for that broker. Claiming a contact costs the broker nothing, and a claimed contact with no further activity after a set period returns to the list.
What does management see?
Who has been given to which broker, who has been claimed, and what was recorded, in one place. It comes with Reactivation; it is not a separate product.
Who does it cover?
Registered buyers: the people who came to your firm looking to buy.
Who owns it and where does the data sit?
Your firm owns it. It is a one-off build, not a subscription, and it runs inside your firm's own accounts with your credentials. CPHR holds no client keys and no client data.
What happens if CPHR is not around?
It keeps running. It is yours, so nothing depends on CPHR being there.
Will it work with our CRM?
It records outcomes back in the CRM you already run. The connection is tested on a test account first, then run so you can see what would be recorded before anything is, and only then switched on.
Worth doing for your firm?
The audit tells you what your CRM holds before you commit, and its fee comes off the build if you go ahead.